How we helped Perfekto communicate their yummy
brand story
helped Perfekto communicate their yummy brand story
From the website and email templates to illustrations, flyers, and stickers â we produced custom design solutions for the innovative startup whose mission is to reduce food waste in Latin America.
Perfekto is a Mexican startup offering a subscription box
of âuglyâ produce delivered from farm
to table. Its customers save time and money, having a positive environmental impact, while producers increase profits.
Like Awesomic, Perfekto is a fast-growing business backed by Y Combinator â one
of the most powerful startup accelerators
in the world.
Perfekto is a Mexican startup offering
a subscription box of âuglyâ produce delivered from farm to table. Its customers save time and money as well as contributing to a positive environmental impact, while producers
increase profits.
â
Like Awesomic, Perfekto is a fast-growing
business backed by Y Combinator â one of the most powerful startup accelerators in the world.
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Challenge
The customer already had a powerful brand book and a solid brand system in place. However, they needed to reflect their design vision in communication with customers.
All marketing assets had to correspond to the brandâs visual guidelines, yet be unique and have a certain zest for life to them.
We used best practices for designing the website and various marketing assets, following the guidelines for perpetuating Perfektoâs identity.
A fun, amusing, humorous, and accepting vibe was something we were shooting for to correspond the message that imperfect produce can actually hit the spot.
Email templates
Promotional, trigger, or content â whatever email template we created, our goal was to evoke a customerâs positive response.
We turned a potato into a funny character, utilizing anthropomorphic design, while a kiwi was turned into the shape of a heart in the welcome letter.
Website
Clean UI, intuitive UX, and easy checkouts â we designed a mobile-friendly website
for Perfekto, allowing them to scale fast.
The customer provided us with a set of website elements to implement. Our goal was
to place them in a cohesive manner while using the brandâs new identics.
Clean UI, intuitive UX, and easy checkouts â we designed a mobile-friendly website for Perfekto, allowing them to scale fast.
The client provided us with a set of website elements to implement.
Our goal was to place them in a cohesive manner while using the brandâs new identics.
Illustrations
As a separate task, we created colorful and fun illustrations for the website UI and social media. The images featured imperfect fruits and veggies that looked scrumptious.
The illustrations are marked by simplicity but thatâs exactly what makes them appealing.
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Stickers and flyers
Fun and memorable â we designed custom stickers that match Perfectoâs brand image.
To create eye-catching flyers, we used high-contrast visuals and emphasized the key messages while incorporating Perfektoâs individual style
Presentation template
An engaging presentation is a must-have for a fast-growing startup.
To capture viewersâ attention, we implemented bright and bold design for the template. The key brand colors and fonts help highlight the key information.
Result
We are proud and honored to help a top-notch startup reflect its brand in communications. In 3 months, we accomplished 14 tasks for Perfekto's marketing purposes.
As for fall 2021, the collaboration between Awesomic and Perfekto is continuing.
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FAQ
Awesomic is a revolutionary app that matches companies with vetted professionals across 30+ skill sets, from design and development to marketing and product. Based in San Francisco with a global core team, we offer a faster and more flexible alternative to traditional hiring through a subscription-based model. Awesomic delivers high-quality talent on demand, without the delays of recruiting.
We function as a subscription-based service that matches you to top-tier, vetted talent. Submit a project in just a few clicks and start receiving deliverables in as little as 24 hours. Scale your Awesomic plan up or down as your business needs change.
Every Awesomic subscription comes with unlimited revisions. You receive daily progress updates via the app, and you can provide feedback or request iterations as needed. If your project requires a different approach, you can request a talent rematch at any time, at no extra cost. You can also add teammates to collaborate and streamline feedback
A talent marketplace is a platform that utilizes data and intelligent matching algorithms to connect professionals with projects based on their skills, experience, and availability. While often used internally by large companies, Awesomic applies this model at scale, matching vetted global talent to your most critical business needs.
Hiring is time-consuming, expensive, and risky. Awesomic eliminates that problem. We rigorously vet all talent for technical ability, communication, and soft skills, ensuring only senior-level professionals work on your projects. You skip the job posts, interviews, and delays, and get straight to results.
No, Awesomic goes beyond design. While many clients utilize us for branding, UI/UX design, or motion graphics, we also provide vetted talent in no-code web development, product design, marketing, and more. Think of us as an extension of your team. A flexible, high-performing creative partner from planning to execution, whether you're building awesome products or scaling your team.
You can talk directly with your matched talent via the Awesomic app, connect via Slack, email, or schedule video calls. No matter the plan, youâll receive daily updates in the app for every active task. You can also tag us in for any issues through our in-app customer chat.
